There are many extensions for websites, more than ever before, but is there a reason you should opt for a Canada domain name, a .ca? Yes, there are a few reasons why this could be a great idea for your site to appear Canadian.
The .com is Taken.
It can be very disappointing when you check with a domain name registrar with the perfect idea for a URL and see that it is already taken. It means you are going to either have to come up with an alternate name and hope it is not taken or you will have to come up with a different extension beyond the dot com. If you are in Canada you should consider looking at a .ca with the same website name instead.
When people search on Google and some other search engines and they are your target audience there is a good chance they will get directed to the .ca based on search engine preferences.
You Want or Need to be Seen as Canadian Website
If for any reason you want to be seen as a Canadian website you may opt to choose a Canada domain name off the bat. Instead of a different URL, this can help you be seen as distinctly Canadian to your target audience.
You Have a .com or .net Already and Want to Expand Your Marketing Reach
A variety of companies and individuals have websites with a number of domain names. A number of global companies with websites have a .com site but they also have:
- a .ca for Canada,
- a .uk extension for the United Kingdom,
- a .com.au for Australia;
and so forth to denote the country the visitor is using.
While it’s not a necessity because you can instead opt for landing pages on your website, it’s something that many companies opt to do as a part of their marketing efforts, believing that the visitor will be more at ease with a local website extension. Whether you have a physical presence in a specific country or not it might be helpful in your industry for your website to appear completely local.
