Trade show displays can be very expensive, and everyone wants to cut back on expenses as much as they can. This brings up one important question. Is it better to buy or rent? The truth is exhibit rental is much better than buying.
Flexibility
One benefit of exhibit rental is the flexibility it grants. There is so much flexibility available for a business to express their image to the world. One example is how you might want to hone in on a different side of your brand based on the type of event you’re attending. You may have a specific audience you’re trying to reach that you have to adjust your image for. Renting a display will allow you to go about adjusting your image in a simple, yet effective manner. Modular displays and add ons allow a display to offer a wide variety of unexpected visuals. It’s also a good idea for businesses that want to make their booth reach out further to prepare for the debut of a new product. Renting lets you alter the appearance quickly. Renting allows you to reinvent your image every time you go to a new show.
No Capital Expenditure
Versatile materials and modular exhibit design rentals allows your brand to portray its message in an awesome way without your company going broke. Renting a trade show display typically costs less. This is especially true for customized displays. However, for many companies, a decrease in price does not mean a decrease in customization. Making materials more affordable and more modular will make it so that exhibit design sacrifices are no more. The best part is that you can spent your capital on something better and more practical.
A New Look For Every Trade Show
Wearing the same clothes everyday isn’t very stylish. So having the same show boot for every single convention you go to isn’t stylish either. One of the most apparent reasons to rent a display is that it improves the overall look. With exhibit rental, it’s possible to alter a display for convention you visit. This makes it easy to do a trial and error. If you don’t like how your display for one event, you can always switch to another one at the next event.
Overall, rentals are a great way to see what works for you and what doesn’t. It gives you a chance to use different products before purchasing them permanently. The best part is that you don’t have to waste too much capital on a display that doesn’t give you the results you desire.
