3 Reasons to Include Promotional Items in Your Marketing Plan

The elements that go into a traditional marketing plan have evolved to include websites, social media and online viral campaigns. While it is easier to target a desired market using hashtags and easier to determine the success of an online campaign by using the analytics offered by social media, you should not underestimate the power of Promotional Items Edmonton.

Here are three reasons why your marketing plan should include promotional items.

Branding

Promotional items are an extension of your branding strategy. When you pick their style, size and color, they should reflect your company’s current theme. If you pick useful items like pens, key chains or bottle openers, your potential customer makes a connection between the item and your company. This brand awareness helps them remember you next time they need to purchase an item you sell or a service you provide. If they think of your company first, they are more likely to lean toward you.

Giveaways

Consumers enjoy free stuff. That is a simple truth that continues to be true. When you give a potential customer a free promotional item, they appreciate it, and they are likely to hang out to it, especially if it is something that they can use. While it is true that they may have a drawer full of promotional pens, focus on the fact that they save the pens. When they use yours, they will remember that your company exists, and may look further into what you provide. This could easily lead to a purchase.

Low-Cost

Of all the marketing elements, advertising still ranks among the most expensive and promotional items rank among the lowest. While you may not see a return on the promotional item, quickly, it was an inexpensive cost.

Promotional Items Edmonton are still worth including in your marketing plan.