Branding is a complicated subject, and brand design is a lot more than just a logo. No doubt, a logo is important, but the thing is that all companies have a logo. There is lot more work involved even after designing a logo. The visual aspect of a brand is shown on many places like on the website, emails, digital marketing and everywhere on social media. Brand designing services in India is getting more popular because of the demand for branding. Here, we discuss about four essential components that brand design must consist.
1. Logo
A logo should be very simple, and it should not have more than three colors. Now, the font is equally essential. Fonts have a personality; the font says a lot about a brand, hence, it is crucial to be very careful as well as thoughtful before choosing the font for a brand. Generally, two kinds of fonts are used, the main font and a secondary font.
2. Color Palette
Colour has an amazing psychological power. It is essential for a brand to develop its color palette. Many brands’ color palettes have three to five colors in them. A brand’s color palette should be developed in a way that it describes the psychology and strategy of what the brand does and what the brand offers. A color directly speaks to the customers; hence, the colors used should be responsive as well.
3. Layout
Using a specific type of layout or style of layout consistently across the brand is an effective way to establish a strong brand vocabulary. People are going to remember the layout, that is why it is going to stay in their mind, and later, they start recognizing the brand by its layout.
4. Photography and animation
There are millions of photography styles out there and choosing one style and using it consistently across the brand touch points can help in how a brand is recognized when people come across it in a brand’s ecosystem, so, developing and choosing a photography style is very important.
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