As a business, you know that advertising is key to getting your name out there and attracting customers. But when it comes to local TV ads, the cost can quickly add up. Here are four ways to reduce local TV ad cost and still get your message out there.
1.Know what you want to achieve with your ad. Before you start shopping around for airtime, take some time to think about what you want your ad to accomplish. Do you want to increase awareness of your brand? Drive website traffic? Boost sales? Once you know what your goal is, you can create an ad that is laser-focused on achieving it. This will help you avoid wasting money on airtime that doesn’t deliver results.
2.Examine cost-effective alternatives. Much of the high cost for local TV ads is derived from the lack of control over where your ads are placed and who sees them, with the better timeslots being more expensive. Newer forms of TV advertising like Connected TV advertising and streaming TV advertising focus on placing only non-skippable ads by audience as opposed to by channel. This allows you to save money by ensuring your ads are seen only by those most interested in your brand.
3.Target your audience with precision. The great thing about alternative TV ad spaces like streaming and Connected TV, is that you can target your ads very precisely. You can target by demographics, interests, geographic location, and even specific shows or channels that your target audience is watching. This level of targeting ensures that your ad reaches the people who are most likely to be interested in what you have to say—and it helps keep your costs down as well.
4.Measure your results. The beauty of streaming TV advertising is that it’s highly measurable. You can track how many people see your ad and how many people take action after seeing it. This information is vital for understanding the return on investment (ROI) of your marketing campaign and making necessary adjustments along the way.
Reducing expenses is crucial for any small business – especially when it comes to advertising. By examining your goals, investigating alternatives, Refining targeting methods, and tracking your results, you can cut down on the cost of your local TV advertising without sacrificing reach or impact. Try implementing some of these tips the next time you place a TV ad and see how much you can save!
