Marketing mistakes could be causing customer churn in your market. Here’s a list of blunders you’ll want to step around to ensure your pages increase conversions at every stage of the buying process.
Doing it yourself
Running online marketing campaigns is a full-time job. If you’re already busy running your core business, then it’s best to hire a team of specialists for online marketing in Oklahoma City. Don’t do it alone, not if you want better results from your campaigns.
Focusing too much on Facebook ads
Facebook ads are essential to a healthy digital marketing campaign and strategy. But that’s not the only thing that drives conversions so don’t focus on them too much, Inc. says. Find out where your audience is. Are they on Instagram or Twitter? LinkedIn or YouTube? Then make sure your marketing team will help you build your presence there. That’s one way to increase engagement and improve your conversion rates.
Not knowing your audience
Be obsessed with your customers. If you don’t know who they are, though, that’s a fundamental mistake in your strategies and campaigns, one that a competent online marketing firm in Oklahoma City can help you fix. With marketing specialists, you can find the right audience for your products or services.
Not getting influencers
Influencer marketing works. However, this doesn’t mean just going after the big influencers to promote your brand and business. The most important thing is engagement. Check if the influencer has high levels of engagement with your audience and not just at how many followers they have.
Not having any goals or having too many
What do you want to achieve? Higher conversations? Better brand recognition? Start with one goal and work up to the rest. Don’t try to achieve them all at the same time since that’s going to make for a very poor marketing campaign. Consult with your team for options and advice.
