All construction projects are not the same. A top Wisconsin construction company may specialize in one or more niche areas, or they may offer a full selection of different construction services for different industries and areas.
One of the more specialized types of construction projects is retail construction. A retail construction company is a company that has a specialized team or department that works exclusively on retail store projects.
The Scope and Size
For large malls to smaller stores, a retail construction company has to be able to offer the services and the expertise to address the unique needs of the project. When learning about these types of companies, you may hear the terms vertical and horizontal retail construction.
Horizontal retail construction is the most common throughout the United States and includes the smaller, one-story shopping malls or strip malls along with stand-alone stores. Very large malls and more of the tower or multi-story malls would be considered vertical retail construction. An experienced retail construction company will be able to complete both.
Understanding Concept, Branding and Design
All types of retail construction require an ability to work with a brand or a specific design. In many cases, elements of the brand or design will be incorporated into the project in a way that doesn’t duplicate a set pattern.
Often, through the combined constellation of the architect and the contractor, it is possible to create these unique looks while still staying true to branding. Additionally, the construction company contractor can often provide specific recommendations for materials that lend themselves to the theme, design or style of the retail space.
In Wisconsin, finding a company with experience in retail construction is the best option early in the project. This allows your team to tap into their expertise and experience, providing new ideas and options for just the look and style you desire.
