Finding the right speaker for any event can be a challenge. In the technology industry, finding a keynote speaker for a conference or an in-house audience can be particularly problematic.
Understanding the potential problems in hiring an IT industry speaker helps you to know what questions to ask and what to look for when hiring the ideal professional. Here are a couple of major issues to look out for:
Lack of Understanding of Tech Company Challenges
Many people who market their services as IT industry speakers actually have limited knowledge of the challenges and opportunities within that sector. Instead, they have a general knowledge of sales and marketing and simply apply that information to the tech industry.
Failure to Recognize Potential
A top information technology industry speaker goes beyond just IT stories and a general understanding of the industry. These speakers can illustrate the value of technology for everyone on the planet by including information on how technology is the driving force behind some of the most amazing evolutions in our personal and professional lives.
By understanding the industry and telling powerful stories about the real-world value of technology, the speaker will provide motivation and inspiration for the audience. The speaker can use this positive message to customize a presentation that meets the goals and objectives of the events, highlighting the industry and sending a clear message of positive inspiration for everyone in the crowd.
Doug Dvorak is an experienced information technology industry speaker with a history of providing keynotes for tech conferences and companies. To learn more or to see a list of Doug’s tech company clients, visit us at DougDvorak.com.
