A landing page is a web page designed to convert visitors into customers. It’s a great way to get traffic to any website, but it takes a lot of work to make sure it converts well.
This article will talk about how to optimize your landing pages with Search Engine Optimization (SEO). By using these techniques, you’ll be able to rank higher in search engines, attract more qualified traffic, and ultimately increase conversions. You can do that in 2 very distinct ways.
- Optimizing your content for important keyword phrases
- Designing it to fit the searcher’s intent
Optimize your landing page content with keyword phrases
A keyword phrase is something a user would type into a search engine that is important to your business. If you want to be found for a key product or service and convert that user, it’s vital to have keywords in your landing page SEO content.
Without keywords, it doesn’t matter how good your landing page is, it is highly unlikely a search engine will rank it and therefore unlikely a user will ever see it.
Design the landing page to fit the searcher’s intent
There are four different type of search intents:
- Informational
- Navigational
- Transactional
- Commercial
It’s important to keep in mind what intent a user might have when they land on the page. The reason for this is because if you don’t match their intent, you’re not going to convert them. Having an information heavy landing page isn’t going to suit a transactional searcher and having a ton of sales promotions isn’t going to convert someone simply seeking more information.
Conclusion
Landing page SEO isn’t just for converting users into customers, it also plays a huge role in attracting new customers. Without proper optimization, you won’t be seen by anyone. This means no one will know who you are, what you offer, and why they should choose you over everyone else.
