Posting targeted commercials online used to be so difficult because viewers could simply skip them. The advantage of OTT advertising is it has allowed promoters to place commercials directly into a live video stream, which means that people can’t simply dismiss them unless they plan on leaving the stream entirely. A number of advertisers in the state of Texas have found that this kind of program has helped to dramatically increase the number of eyeballs they have glued to a particular video.
This in turn has ensured that they get a much better return on investment for each ad they place. Live streams of local Texas news and sports have been among the most profitable, but they’re hardly the only place where OTT advertising has proven itself to be an efficient way of targeting the local community. Many niche advertisers have focused on streams dedicated to their specific market spaces.
For instance, say someone was attempting to reach a high-tech demographic that was interested in a specific subset of products and services an advertiser was promoting. There’s a reason that the Dallas-Fort Worth area is called the Silicon Prairie, and many advertisers might want to target these kinds of consumers. They could find everyone watching a specific stream who had local IP addresses and then show them specific ads when the time came for a commercial break. The same goes for almost any niche that a marketer might think of.
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