What does marketing online mean to you? If you live in the Fort Lauderdale area of Florida, for instance, you know that your online marketing efforts should focus on both local customers and prospective customers who live in the rest of the U.S. and in other countries. Therefore, choosing a digital marketing advertising agency in Fort Lauderdale, FL is a good plan if you want to boost the number of customers where you live, as well as attract customers from outside your local area.
The Difference between SEM and SEO – They Are Not One and the Same
Marketing on the Internet involves search engine optimization and search engine marketing, both of which sound the same but are varied in their approach. SEM covers a broader base of services than SEO. Search engine marketing includes all those components used in increasing traffic to a website and promoting it. The whole idea is to increase a business’s ROI. Therefore, technically, SEO is a subset of SEM.
Paying to Have Your Site Found
SEM features paid inclusion in its offerings. This feature is a practice where the website owner pays a search engine to add his site immediately to the search results. If you are willing to pay to make this happen, then your site will be found much sooner than if you wait on a search engine spider to make your site’s presence known.
Other SEM offerings include the placement of paid advertising on the SERPs, or the search engine result pages. PPC can also be considered an SEM tool and amenity. PPC ads are comprised of text-only promotions that are totally controlled by the advertiser.
The site owner decides which keywords will bring up his ads, writes the copy, and determines Digital Marketing Advertising Agencyhow much he wants to spend. PPC advertisers only pay for an ad when someone clicks on the promotion and is led to the web owner’s site. This type of strategy involves a good deal of tracking time. Therefore, it pays to make use of the services of a digital marketing agency.
SEM Benefits
In contrast to employing only SEO, SEM makes it possible for you to see search results immediately. If you do not want to have to wait to increase site traffic and do not mind spending the money, the aforementioned SEM practices can be a benefit.
Make Sure Your Site Is Navigable
However, keep in mind that if you use this approach, you want to make sure your site is ready to review and navigate. It does little good for you to immediately attract visitors to your site only to have them immediately leave the site. That is why it is good to rely on the services of a digital marketing agency in your local area.
When you contact the agency, ask them about their primary focus in regards to an online marketing campaign. Make sure they understand what you are trying to achieve by contacting the company. Ask the agency what type of emphasis is placed on SEO and what steps they take to make a website user-friendly.
