It can be very difficult planning a business training for a large group of professionals. It is even more of a challenge if you have individuals attending from a variety of different departments within a large company. Hosting a corporate LinkedIn training event is a simple way to provide information everyone can use.
It is surprising how many companies fail to see the importance of corporate LinkedIn training for all their professionals. While particularly helpful to the sales and marketing department, it can be an excellent source of lead generation for everyone in the company while also boosting the businesses brand recognition and social media presence.
To understand just how a corporate LinkedIn training could help your business, consider the general content provided by a top LinkedIn trainer. These courses can be designed to fit your time schedule and may be as short as an introductory course of 90 minutes to a full day.
Using LinkedIn as a Lead Generating Tool
Many people in the sales and marketing world see LinkedIn as a social site, but fail to see the depth and breadth of marketing potential, especially for B2B sales. You are interacting with the very people you want to market to, and with some simple brand building and a structured strategy you can turn them from social contacts into customers.
Branding
While branding is a buzzword today, it is an essential part of being seen as an expert, a go-to professional, and a person who is recognized and valued. By participating and providing informed, accurate and timely posts you will be developing a brand both for yourself as well as for the company.
Look for a corporate LinkedIn training provider with extensive experience in branding as well as B2B sales. This combination allows the trainer to emphasize the important types of communication, information, and recognition all members of the team can use.
Developing a Profile
Having a company and individual profile on LinkedIn which is effective and accurate is important. At your corporate LinkedIn training you can learn what to include, what to avoid, and what are the key factors your company and personal profile needs to highlight.
There is value in providing a corporate LinkedIn training for any business. With practical information and real-world applications, this is a training everyone will want to take and which will benefit your business.
