As an OEM (Original Equipment Manufacturer), making your product look different from the competition is an important part of branding and marketing. When your product comes with a protective case, finding a way to add value to the case can be a simple, low-cost option for making your equipment or item stand out.
Of course, a feature of a case is not going to be the key factor most people look for when they are making a purchase. However, if they see value in the custom sewn bags you sell, with your product, it may be the deciding point in choosing your product over another brand.
What Does Your Target Audience Want?
When designing custom sewn bags, you will automatically include everything that your customer needs to safely transport, store and carry your equipment, device, testing kit or machine. It should also include any additional pockets or compartment needed to store supplemental items that come with your product.
For example, if you are selling an emergency medical kit for first responders, there would be a compartment for each type of product that is included. For electronics, the bags would probably have a thermoformed or semi-rigid insert that protects the component and also contains additional areas for storing electrical cords or additional batteries.
Beyond this, stop and think about what your end users would also need to carry that could be included in the bag design. Simple items like external compartments for cell phones or other commonly used items are a nice additional feature. There may also be the need for interior zipped or snapped compartments to store small or large accessories or items needed on the job.
Increase Your Branding
When adding value to custom sewn bags, don’t miss out on the branding and marketing opportunity offered. The company brand or logo can be incorporated into the overall design, adding a nice touch without necessarily taking center stage in the design.
This additional feature creates an advertisement for your product that is highly visible and will be seen for years to come whenever the device or equipment is in use. Failing to capitalize on this is a missed advertising opportunity.
