The best possible option for Volusion store design is to hire an ecommerce website company that can create a custom look for your store. This not only frees you up to focus on marketing and running your business, but it also ensures that you store is going to look different and have the features that you want, even if they aren’t standard with the template.
However, if you do create your own Volusion store design from a template there are still some very easy mistakes to make. If you want to try it on your own before getting professional help with the design consider these following common errors and make sure they aren’t on your website.
Too Much Text Up Front
One of the most common mistakes of any ecommerce site, including those using the Volusion store design templates, is the temptation to put a lot of information about yourself, your store and your products in the form of written descriptions at the top of the page.
Customers are more likely to stay on a website that highlights what the site is selling in clear, crisp images. The text should be lower on the page and in simple bullet points that capture the most important information. The “About Us” page is a better place to provide more information.
No Central Focus or Identity
When you see a custom Volusion store design you will know immediately what that store is focused on. There will be a defined impression that you get based on the element that the store wants to sell themselves as. The images, background, colors, widgets and fonts are all carefully selected by web designers to create this impression.
Self-designed stores often look amateurish or jumbled together, a dead giveaway to customers that you are a small online retailer.
Same Old Thing
Another common mistake is to try to copy a highly successful ecommerce website. Today’s online shoppers will easily identify this and, not only will it turn off customers, it will hurt your site in the search engine rankings.
Since people without designing experience and training can’t customize the Volusion sites effectively they often make these common mistakes. At Business Name our Volusion design experts can look at your site and give you the polished, professional look that you want while still including your ideas and concepts.
