Trade shows are great opportunities to build relationships with potential customers. While your audience may be captive on the floor of the trade show, that doesn’t guarantee they will visit your booth. Competition is high, and you’ll be fighting for attention with up to hundreds of others. One way to capture that attention and encourage potential customers to engage with you is to invest in custom trade show booth design.
Make Your Booth Stand Out
Designing a custom booth is an excellent opportunity to refresh your brand. Revisit your message and develop new signage that reflect who you are, the audience you want to reach and what makes your products or services unique. Your booth design should reflect who you are as a company from top to bottom. Keep your branding consistent and display your theme across every material, from your images and banners to giveaways and more.
Think about the last trade show you visited. Your memory is likely dominated by a color scheme of blues, whites and grays. There’s nothing inherently wrong with these colors, but using them in your booth design won’t make you stand out. Play around with different color options to draw attendees in effortlessly.
Make the most of your floor space by maximizing every square inch. Colorful banners placed behind products can show off your goods and make it easier to spot your booth. Draw even more attention by taking advantage of the space’s high ceilings. Something as simple as tying balloons to the top of the booth can make it stand out from the crowd.
These are just some of the design ideas you may utilize to draw attention to your booth and engage participants.