The world has continued revolutionizing into a digital space, and companies are increasingly opting for digital marketing. Videos are essential to marketing your product via platforms like YouTube and social media. The video quality can determine how well the consumers will react to the product, so employing professional video production services in Surprise, AZ is essential.
High Engagement
Video content is more engaging than words or images. The viewer retains 95% of the message you deliver via videos. This is a high retention rate compared to sharing the same information through text. A good quality video can grab the audience’s attention and ensure they are glued to it until the end. Marketing videos are often short and can pass a lot of information quickly. Businesses can thus leverage the engagement period to convince the audience of the product’s benefits. This can translate to increased sales.
Improved SEO Ranking
Video production services in Surprise, AZ can boost website SEO ranking. Search engines bring up websites with video content faster than websites without. A visitor can spend significant time within a website if there is a video, further increasing its search engine rankings. Social media platforms also prioritize video content in their algorithms.
The quality of the video a business uses for digital marketing reflects the quality of its brand. By using video production services in Surprise, AZ, about 78% of companies drive more traffic to their websites and increase their sales. They also resonate with the audience and make the products more memorable.
