Social media has become an integral part of our daily routine. Many of us wake up in the morning and begin browsing our Facebook, Twitter, and/or Instagram feeds almost immediately. We are over a decade into our relationship with social networks, and they continue to grow worldwide. Along with this growth has come an increase in online fundraising campaigns – many of which have been hugely successful. Great fundraising ideas can come up short if they are not properly marketed. Therefore, savvy fundraisers are using social media to their advantage to generate interest in their campaigns, and here’s why.
Reach More Customers with Great Fundraising Ideas
Since social media has become so ubiquitous, it’s an excellent way to cast a wide net when it comes to fundraising. Through social media, many of us keep in touch with people who, fifteen years ago, we would not contact on a regular basis. As a result, we are more aware of what our friends and family (and their friends and family) are doing. Using this vast network to your advantage will allow you to raise more money for your cause – from more people – without going door-to-door setting a catalog on the lunch table at work.
Built-in Marketing
Social media makes it incredibly easy to share (and re-share) fundraising campaigns with friends, family, and groups that have similar interests to the group for which you are raising money or groups that have expressed interest in the product you are selling. Many fundraising companies have built-in “like” and “share” features that make people aware of your cause and encourage participation.
Showing Results
Great fundraising ideas aren’t just ideas; they lead to an end goal. Supporters want to know what their money has gone to support, even when they are pleased with the product they have bought. Using social media for your fundraiser allows you to show your supporters what they have done for your organization. You can share where you have gone, what you have built, or the strides forward your program has made. This can be both satisfying to your supporters and encourage them to bolster your program in the future.
Although some of these benefits preceded the digital age, using them to their fullest extent has become much easier since social media has become so prolific. If you are working with a fundraising company, look for one that has built-in online support in order to assist you with your campaign.
