You’ve probably heard a lot about Facebook Ads and how effective they can be for promoting your business. And while it’s true that Facebook Ads can be a great way to reach a targeted audience, they’re not the only game in town. Banner ads offer a unique form of targeted advertising that can reach a larger audience more cost-effectively than Facebook Ads. Here’s a closer look at the two and why banner ads may be the better option for your business.
Both banner ads and Facebook Ads rely on targeting to reach the right audience. Most banner ads allow you to target by location, keywords, specific websites, and more. This control means that you can ensure that your ad is only shown to your unique target customer. Facebook Ads also offer targeting capabilities such as demographics, interests, and behaviors. This makes it easy to laser-focus your ad campaign to reach only the people who are most likely to convert. However, your potential reach is still limited to only those who use Facebook regularly.
The ad formats offered by banner ad networks are much more flexible and effective than those offered by Facebook. Banner ad networks allow you to run standard display ads, as well as rich media and video ads. Rich media and video ads are proven to be more effective at catching attention and driving conversions than static display ads—and they’re not available on Facebook.
Banner ads are also more cost-effective than Facebook ads. On average, you’ll pay $2-$3 per thousand impressions (CPM) for a banner ad, compared to $5-$6 CPM for a Facebook ad. What’s more, banner ad networks offer higher quality traffic than Facebook, so you’re getting more bang for your buck.
The effectiveness of banner ads vs. Facebook Ads really depends on your goals and what you’re trying to accomplish with your campaign. If your goal is simply to increase brand awareness or generate leads, then banner ads may be the better option since they offer greater potential reach at a lower cost per lead. If your goal is to drive traffic to your website or increase sales of a specific product or service, then Facebook Ads may be more effective since they allow you to target users based on their likelihood to convert. Ultimately, your marketing strategy should consider both to build a full-funnel approach. While Facebook Ads and Banner Ads may seem like advisories, they can both run in tandem, helping bring growth to your business.
