Targeted mailing lists are one of the best ways to generate sales through e-mail marketing campaigns. Although creating a targeted mailing list takes a lot more work than putting together an untargeted mailing list, the payoff is significantly greater. There are many advantages to using targeted mailing lists in your e-mail campaigns.
How to Put Together a Targeted Mailing List
Before we discussed the advantages of using targeted mailing lists, we will first explain how you can go about putting one together. The best way to put a list together is to be consistent with the way that you are collecting e-mails. Generally, e-mails that come from the same source will have some common interests. If you collect e-mails from an opt-in form for a business opportunity, it is likely that this list is going to be good to send other business opportunity offers to.
You can also infer things about the e-mails that you collect based on where they come from. For example, if you are gathering e-mails from a source that males will tend to visit a lot more than females, such as a video game forum, is safe to assume that the same e-mail list will work well with other male specific offers. The same will hold true for other generalities such as age range and location.
Advantages of Targeted Mailing Lists
Once you have your targeted mailing list put together, you will begin realizing the advantages of it. Sending targeted offers to a targeted e-mail list will significantly increase conversions. Because a much higher percentage of your readers will have an interest in the e-mails that you are sending, it will decrease the chance that the recipient ignores the e-mail and instead takes action on it. Even though a targeted list will be a lot smaller than an untargeted list, the increased conversion rate will be more than enough to make up the difference.
Cross Targeting with Your E-Mails
You can also cross target your e-mail list. If you have an e-mail list that is targeted for one particular interest, you can increase your conversions even further by sending them different emails that they may also be interested in. Another advantage is when you are sending e-mails to a target list; the recipients are far less likely to file spam complaints.
If you want to have successful email marketing campaigns, creating a Targeted Mailing Lists is a must. It will increase your conversion rates significantly. Southwest Direct recognizes this simple truth and utilizes targeted mailing lists to enable our clients to find those who want to hear your message.
