Appearing at trade shows has long been a basic tradition for many American Companies seeking to enhance and increase their market share in whatever endeavour it is that they engage in to make their profits. Unfortunately, today, there are so many trade shows at so many different locations on so many dates throughout the year that it is simply not feasible for anything but the largest of corporations to even hope to appear at them all. There is a chain of thought that goes along the lines of “for prestige, if nothing else, we cannot afford not to be at this show”. Such thinkers need to remember that prestige may be important but it is profits that keep their company in existence.
Where, when and which shows to appear at are important marketing decisions but, once those decisions have been made, it is equally important that you get maximum benefit from the show. Standing at your booth holding up a placard saying “Buy From Me” is hardly likely to produce good results. However, you could have the most eye catching and informative display of what you are selling and it will get you nowhere if hardly anybody sees it. You need to get the maximum amount of visitor traffic passing by your booth; its location does play a part in this but, is there more that can be done? What thoughts have you given to Traffic Building Ideas for Trade Shows?
If you have done all that you can to increase the numbers passing by, the next step has to be to influence them to linger a while at your booth so as to give your sales people the opportunity to strike up the conversation that could develop into the closing of a significant deal. Your product or service is, possibly not attractive enough to make people stop and gape in awe so; why not consider a gimmick that may not actually relate to your operations at all?
Traffic building ideas for trade shows can include many features that are really short games or virtual reality simulations that a passerby can stop and try. Oversized computer game consoles, race car simulators, giant pinball machines; the possibilities are endless. Fortunately, there are companies that specialize in ways of getting visitors to your booth and encouraging them to stay a while; not only can they advise you on methodology but they can, also, sell or rent you the attraction itself.
