Mailing out a postcard to potential customers in your area is an inexpensive and effective way to advertise. Whether you want to show them specific products or want to offer coupons, people are interested in getting a postcard packed with information because it isn’t overwhelming to them. Through software and hardware technology, you can actually print and mail your postcards on your own, but it is usually best to hire a professional printing company, as they have better materials and will be able to mail them, as well.
Design
You will have the ability to design your own postcard, though the printing company may have advice on what may work best for you. Though most people think it is important to keep the front clean, most companies choose to put their logo or large picture of their product on the front to entice. For example, pizza parlors may want to cover the front of the postcard (or most of it) with a large picture of a delicious-looking pizza. Consider large letters that are easy to read, as well.
The back usually has all the details about the service or product. Locations, telephone numbers, websites, pricing and coupons are found on the back. The right bottom half of the card will be blank for the address for mailing.
Tracking
It is important to track the progress of your postcards. You want to ensure that you are getting a return on your investment, so using certain tactics will provide you with an easy and effective way of tracking. For example, coupons are a great way to track results. Use a coupon code for online coupons that are unique to the postcard. If you want people to go to your store, mention a special deal they can receive if they bring the card with them. This tells you that people are reading and using the postcard.
Mailing
Make sure to have a database that has all the recipient’s information, including names and addresses. Give this to your printing company so they can upload the information to the form and have it all printed out for you.
If you don’t have a lot of customers right now, you can always purchase prospect lists that offer names and addresses of people who may be interested in your product. Once they are printed, the printing company will mail them out for you.
postcard printing and mailing is a great way to attract new customers and get old ones to come back. Contact McAdams Graphics for more information.
