During the past few years, large format printing has experienced a growth spurt. It will continue to increase its market share and attract attention as technology continues to improve its accessibility and cost-effectiveness as an effective printing format in large cities such as Chicago, New York and Las Angeles. With the ability to now print on almost any surface, companies, retailers and individuals can now turn to large format prints to provide them with the type of product they want. By using this method, they can all truly “go big” and not need to “go home” unsatisfied.
Large Format Printing: Definition and Applications
This type of printing is also known as:
1. Wide-format printing
2. Grand-format printing
Typically, the resulting prints measure a minimum of 24 inches in width. Traditionally, it is a printing company going big and bigger. However, the resultant prints can be larger – but rarely smaller. Their growth is not surprising as large format prints are versatile. They are able to help companies and people advertise. This print format is used in a variety of ways. Traditionally employed as a proofing method, it is now a common tool for producing:
* Signage – Whether the desire is to advertise a shop, its location, services or products, signs can be rigid or more flowing
* Posters – For personal use, to advertise an event or to announce a sale or other special matter
* Stickers – These are used at a variety of events and help promote and advertise various businesses, causes, and similar things
* Trade Show, seminar or trade fair material – These include banners, signage and posters, to name the most common methods of attracting attention from the visitors to such events held in Chicago and anywhere else such events occur
Large format prints offer an admirable vehicle to advertise and promote a business, cause, event or other related matters. They can even prepare posters to warn people of upcoming storms and related weather problems or help scientists effectively get across their points at a science fair, workshop or seminar to a layperson.
Going Big with Large Format Printing
If you want to truly go big, this method is the answer. The new technology has the ability to make the entire matter cost-effective while retaining the capability to create and reproduce original artwork and customized text. Whether your desire is to increase sales – through the placement of an attention grabbing outdoor sign on your shop in Chicago, to advertise using an event banner; or to increase awareness of a sale or issue, one of the best and affordable means of currently doing so visually, is with large format printing.
