New York City is one of the world’s largest and most confined places one can ever do business in. So why is everyone focused on the Internet? This is certainly not bashing the unique and thrilling marketing avenues presented by the web, but many marketers are holding onto the unique possibilities presented in a physical printing format. When hitting the city of New York City guerrilla style, this is the only way to go.
Print to Appeal: A Note to Musicians
A quality printing service in Queens NY offers printing in a wide selection of formats and approaches in a slew of mediums. Musicians can print out CD inserts and inlays to supply physical copies of their latest album to fans. The turn to digital music has not left out the fans out there wanting a physical album, nor does it minimize the requirements by many popular blogs to send a CD in the mail. A great design and print will only make that record more appealing.
Marketing Guerrilla Style
The marketing that can be accomplished through traditional formats and blanket efforts can seriously make an impact on a local scale. These prints may include:
* Door hangars
* Club flyers
* Greeting cards
* Folded business cards
* Envelopes
* Hang tags
There are many ways to market on the ground floor and create a niche-focused buzz. Interestingly, this can apply to almost any industry. The best way to create talking and intrigue is to blanket an area and leave no stone unturned through a mixture of a handful or even all of the above strategies. Door hangars hit people when they are home, and club flyers hit the crowd of people that are already active and socializing in the community.
The Internet offers large-scale marketing efforts that channel specific niches. But there is no better way to hit the local market than to focus on physical printing and buzz-building from the streets. Building relationships with local businesses and supplying a great product is what made some of the biggest national names known when they began their days as a local entity sending flyers to neighbors.
