One of the biggest marketing tools or any product is its packaging. Consumers walking around in a store are often browsing the shelves and looking for interesting and unique type of printed boxes that are effectively creating curiosity.
Finding the right look for any type of packaging for a new product or to re-launch and re-brand an existing product is no longer a simple process. Companies work closely with market research firms, focus groups and design artists to create the perfect look.
There are several different factors that will come into play when choosing the layout and the actual design on printed boxes for any product. By paying close attention to each of the individual components as well as the overall look, it will be possible to create a unique, original and effective box for any type of product.
Colors
There is a lot of research that goes into the colors that are most appealing to consumers for specific types of products. For example, many healthy foods or supplement types of packaging tend to use the color green. This is because green is associated with health, nature and well-being. This is also the same association with yellow and to some extent also with orange.
Additionally, blue tends to represent stability, sincerity, purity and wisdom. You will often see blue used on pharmaceutical types of products or for products that are promoted to professionals.
Red, black, white and purple also have their own emotional and intellectual connections for most consumers. Combinations of colors can accentuate different emotional or intellectual responses. Specific colors may also appeal more to different ages. It is not an accident that many printed boxes for children’s toys include the color purple, this is considered by the majority of kids under the age of 12 to be their favorite color.
Images and Font
In addition to colors, the images on the packaging are also essential to convey a message. Choosing the image to create a response in the consumer is a big part of the role of a marketing research company.
Along with the images, the font, size of the text and even where the information is provided on the box are all critical factors. Simply changing a few things on a box can change consumer response to the product, which is really quite amazing to consider from a marketing point of view. Spending the time to get the box perfectly designed will ensure your product is boxed and market to maximize the appeal to the target audience.