The Most Important Elements of Successful Website Design

by | Oct 3, 2017 | Web Design and Development

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Your website is the public face of your business. It’s usually the first thing potential clients see and it helps them decide whether they want to use your services. It’s true that you never get a second chance to make a first impression, so you definitely want a professional to handle your website design in Kenya. A professional can ensure your website is successful by making it easy to use, inviting to look at, and simple to engage with.

Easy Navigation

When navigating a website is easy, viewers stay longer and look around more. That’s why it’s better to avoid complicated menus. For example, a simple navigation bar that doesn’t change from page to page makes it easy for visitors to find what they’re looking for from anywhere on your site. Having ten or fewer menu items prevents confusion and information overload, while intuitive topic organization creates a seamless user experience.

Beautiful Look

An inviting and attractive site holds the attention of visitors and entices them to explore. This means including high quality, well-composed images and easy-to-read fonts. High-end website design in Kenya includes the smart use of empty space. While amateurs are tempted to over-fill pages, a skilled expert knows that surrounding a word or phrase with blank space makes it stand out and appear more important.

Simple Engagement

When visitors come to your website, what do you want them to do? Whether you want them to buy a product, reserve a room or make an appointment, you need to make that activity as simple to do as possible. Make sure it’s easy to find from any page and keep action buttons obvious. Simple arrows and instructions can help. Even if clients aren’t ready to buy, give them a chance to sign up for your email list to hear about your special deals in the future.

Seeking out Ace Solution Africa in Kenya is the best way to ensure that your website creates a simple, inviting experience for potential customers. An expert can work with you to help your business make the best possible first impression.

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