There are many methods that retail businesses use to analyze their visitor numbers that the public don’t know about. One of the best ways is through the use of traffic counters from CountWise. They have many hidden and unexpected benefits for retail businesses of any size. Here are just a few of them.
Analyze Marketing
All businesses need to spend a lot on marketing, but it is difficult to determine exactly what type of marketing produces results. By using a retail traffic counterto analyze where your customers are more likely to go in the store, what they buy, and what catches their eye, you can figure out which marketing campaigns work best and where to focus your marketing budget, says a Utah accountant.
Staff Scheduling
Payroll also makes up a large part of the retail budget. There is nothing worse than being understaffed during a rush or wasting money on payroll when there are no customers and staff are left standing around doing nothing. Traffic counters also help to predict when the greatest numbers of customers are expected so managers can arrange the staff schedules appropriately. Software Advice says that this can also be useful for deciding upon the store opening hours and whether or not longer hours results in more customers.
Wait Times
Customers will be turned off by a store with long lines. Some will even abandon hundreds of dollars’ worth of shopping if they have to wait in a line that is too long and will spend their money at a competing store instead. A retail traffic counter can also help to predict when lines will be longer so that you can schedule more staff at those times and manage existing lines better. This will help to get the line moving quicker and keep customers in the store and spending money, according to a Kennewick, WA lawyer.
Improved Customer Service
Some monitors can keep track of how long customers spend at automated service points or automatic check outs. As well as analyzing how long they spend waiting, the monitor can check how quickly and easily each customer uses the machine and how much it helps them. This allows retailers to improve their machines further to optimize their customer service levels.
The ability to monitor your traffic flow in real time and analyze the data will help any business to stay on top of competitors, make the best use of their budget, and improve the experience for their customers. Combined, these will help to increase profit margins and keep people returning to the store in the future. For more information, visit CountWise.
