As a business owner, you may be aware of what a trademark is but unsure whether or not you need one. The truth is that all businesses can benefit from the protection that a trademark offers. Understanding how to use a trademark in your business can provide you with the protection and peace of mind you deserve.
What is a trademark?
The first step in understanding how to use a trademark is understanding what exactly it is and what it is used for. A trademark is an identifying mark that is associated with the sale, or the offer of a sale of a product or service. The trademark can be a combination of different components such as a slogan, logo, color, image, design, phrase, sound, or all of the above. This particular trademark will distinguish your company from another’s and give your brand the recognizability factor that can increase your customer base.
Who needs a trademark?
A trademark can be used by a sole proprietor, corporation, small business, or any other type of business establishment. The trademark application itself must be filed by the person who will own the trademark. This process can be completed with the assistance of a trademark attorney. The attorney will provide assistance filling out the paperwork and performing any needed trademark searches. Simple errors when filling out the forms can cause irreparable results further down the road. For this reason, it is highly recommended to do a trademark application with the help of a personal injury attorney.
Searching for trademark conflicts
One of the services provided by a trademark attorney is performing a trademark search. This allows the individual to uncover any conflicts prior to registering the trademark. In addition, it also protects you against infringement lawsuits should they occur in the future. Although it may seem a simple feat to perform a standard trademark search, it is best done by an attorney who has the experience, knowledge, and skill to complete the process accurately.
Using a trademark in your business can help to protect your company’s unique image from being replicated. If you have a logo, phrase, or color combinations that are unique to you, you can protect this with the help of a trademark. By working with an experienced attorney, your business can receive the vital protection needed to safeguard its unique identity.
Edward L. White P.C. is a licensed trademark attorney providing legal services for clients. Get the protection your creative works need when you visit the website online at website.
