Hiring a trainer to complete a workshop or work on a consultant basis for any company doesn’t have to be risky, challenging, or difficult. In fact, hiring an expert to help your company become more effective at selling on any given platform, including LinkedIn, is a great option. Hiring the right LinkedIn sales expert is a bit trickier, but checking the background of the individual you will have little difficulty in making a choice.
Experience with LinkedIn
In the world of social media, all platforms are relatively new, but not all were as fast and broad in growth as Facebook and Twitter. LinkedIn, which is really a social networking site for professionals as opposed to the general public and more “social” communication, only launched in May of 2003, with the biggest increase occurring since 2006.
LinkedIn now has over 354 million members across over 200 countries, so it is the largest professional networking site online. A top LinkedIn sales expert will have several years of experience on the platform and will also have a proven background in assisting companies with boosting sales using this site. Look for not only a consistent presence on LinkedIn but also active and ongoing use on the site.
References
A top LinkedIn sales expert will have no difficulty in providing a handful of names of references at your first consultation. It is important to take the time to email or contact these other business owners and training coordinators to get a first-person report of the interaction with the trainer, consultant or service provider.
With a top LinkedIn sales expert, you will find people that have seen improvements in their online sales, increased brand recognition and increases in traffic, conversion rates and sales online and from their website.
Industry Recognition
Saying you are a LinkedIn sales expert and actually being recognized through the industry as a resource and experienced, top quality trainer are two different things. When considering hiring anyone using the term “expert” verify that information. Awards and recognition as a top SEO influencer, content marketer, and digital marketing strategist are all very prestigious awards to look for.
A very few of the best LinkedIn experts are also published authors. While they will have extremely informative websites, they will also be active bloggers, posters and commentators through the online social media site. They may also have books in publication, another sign of a true expert in this very new area of specialization.
