Shopify is one of the most commonly used ecommerce platforms today. Some of the largest online companies, along with some of the newest startups and entrepreneurs use this platform. They have access to the same features, functions and website templates, as well as Shopify custom designs.
Starting with Themes
One of the great things about Shopify is that they have a great selection of templates, which is not always the case with every ecommerce platform. However, due to the popularity of the platform, each template is used multiple times by different people.
In smaller or niche types of sales, it’s very common for a company, particularly a new startup focusing on expansion, to opt for Shopify custom designs over those traditional themes. With a custom design element, your website looks very different from the competition, helping you with branding and individualization from the larger market.
Customizing Pages
Starting with an idea, you will work with the company you have selected to complete your Shopify custom designs. Ideally this should be a true partnership where they learn about your products and services, as well as you goals for your online store. They should provide ideas, insight and suggestions to create the best possible website for your purposes.
Unlike choosing a theme or a template, when you employ Shopify custom designs each page can be set up to highlight specific information on the page. For example, on the levels under the main category, for a very large site with hundreds or thousands of items, a specific type of sidebar or the use of breadcrumbs may be required.
On the other hand, on the landing page or the category page you would need other selection criteria to allow the customer to then drill down deeper and more specifically through the inventory to find just what they want.
The Look and Feel
Another key consideration with Shopify custom designs is the ability to create the visual look and feel, as well as the user experience, which best suits your products and your target audience.
This is will be very different for a company selling casual apparel to younger customers and a professional selling consulting services for companies making over a million dollars a year. With an experienced professional developing your Shopify custom designs, finding the right match of website features, looks and functions will be easy, even if this is your first ecommerce site.
