In an era where technology is becoming increasingly present in our lives, it may seem that anything from the past is irrelevant. However, as people become oversaturated in their technology-laden environments, it’s sometimes these items or concepts from the past that garner the most attention. Here are a few “old-fashioned” marketing methods that are seeing a resurgence in today’s tech-savvy world.
- Person-to-person: As people become more isolated in their personal technological bubble, any human interaction is unexpected and appreciated. With a small team of enthusiastic and charismatic people, you may see more results than even the largest email campaign.
- Print: As more and more things move online, people appreciate and enjoy something tangible that they can hold in their hands. A brochure made using professional printing in Buffalo, NY, is less likely to be thrown away than an email is to be deleted.
- Billboards: As traffic becomes worse in many cities, people are often forced to slow down, providing ample opportunity for your billboard to be seen. With an attention-grabbing headline, this just may turn out to be an effective approach.
Multiple Approaches
Of course, that’s not to say that you need to end your digital marketing efforts. Ultimately, digital marketing will always be effective simply because of the enormous number of people you can reach with just the click of a button. However, it’s important to understand that an entirely digital strategy will miss customers you may otherwise reach with printing in Buffalo, NY, or the other “old school” approaches listed above.
A Hidden Demographic
It may even be the case that you’re missing out on an entire demographic of potential customers simply because you’re overfocusing your marketing efforts. You may never realize the broad appeal of a particular product or service unless you reach out and harness the power of old-fashioned techniques. To develop a comprehensive marketing plan, contact Marketing Tech today.
