One of the most noticeable changes in any grocery market is the change in the types of packaging on the shelves. While in the past the vast majority of goods were in cans, glass bottles or cardboard boxes, there is an increasing movement today for pouch packaging.
This is not just a limited change in some sectors of the market. It is anticipated that the demand for pouch packaging will increase by about 6.5% annually for a total market of about $37.3 billion by the year 2018. Pouches are used in food packaging, but they are also using the in the beverage and the pharmaceutical industries as well.
The Driving Forces
Depending on the specific product and the specific item different factors are motivating consumers to choose pouch packaging over other options. This, in turn, is driving producers and manufacturers to reconsider their packaging options.
For fresh fruits and vegetables, as well as meats and cheeses, the portability factor is often seen as a major influence on consumer behavior. This is particularly true for the ready to eat fruit, vegetable, salad mixes and even meat and cheese options. The zip lock type of pouch closer adds to the convenience and ease of use for busy consumers.
Safety is another factor that is influencing the use of this type of packaging in both fresh foods as well as in processed foods. With the ability to use MAP (modified atmosphere packaging) with the pouches consumers are confident in the quality and freshness of the items they are buying.
Another advantage to pouches over traditional types of bags is the variety of sizes and styles that are available. This allows each company to choose a pouch type with features that help in marketing, in-store displays and with a uniform branding across their product lines.
