When your company creates an app for general use, whether it’s a mobile game or another type of app, the number of people who install it is a key factor in your success. This is why many mobile app companies choose to use cost per install, or CPI, digital marketing. CPI marketing allows these companies to pay only for the number of people who install their app from an ad, rather than every time the ad appears on a device, helping save the company money.
More Detailed Analytics
One of the benefits of choosing CPI digital marketing is you will get access to more detailed analytics than if you were to choose one of the many other marketing methods. For instance, you’ll easily be able to discern which countries have the best installation rate, as well as what devices people are using. This can be valuable information to help you create more targeted advertising that will improve your results even further. The value of data should never be underestimated when it comes to your marketing, allowing you to make better use of your advertising dollars.
The Right Industry
There are certain types of apps that do better than others when it comes to CPI digital marketing. For instance, if you launch a mobile game app, it is likely to do much better with this method of advertising than an app that relates directly to a business. However, it’s also important to break things down even further, such as by game type. Working with a professional team will help you determine if CPI marketing tactics are more effective than other marketing methods. For many apps, it’s essential to tailor a mix of advertising methods in order to get the best results, but CPI marketing will more than likely be a part of that.
If you’re ready to explore the benefits of CPI digital marketing for your mobile app, visit the Collectcent website to learn more about the process.
